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        1. 澳洲Business代写:新加坡航空公司企业外部环境研

        2. 100%原创包过,高质量代写&免费提供Turnitin报告--24小时客服QQ&微信:273427
        3. 澳洲Business代写:新加坡航空公司企业外部环境研究

          由于航空业的竞争激烈,本报告选择航空业作为研究对象,对航空业的经营战略和竞争环境进行研究。本文运用波特五力模型对企业外部环境进行研究,得出战略管理的概念。此外,本报告选取亚洲航空公司和新加坡航空公司作为样本进行进一步研究,因为这两家公司的地理位置相近,但使用的策略不同。本报告分析了两家公司的资源和能力,以比较和分析它们所采用的战略,即亚洲航空公司是一家低成本航空公司,而新加坡航空公司是世界一流的服务公司。
           
          本报告首先介绍了航空业的背景和两家公司的概况。其次,本文分析了外部环境和企业层面。最后,报告分析了两家公司的战略选择,得出资源、能力和战略之间的联系。
           
          亚洲航空是一家提供航空运输服务的航空公司。亚洲航空成立于1993年,1996年开始运营。公司总部设在马来西亚。它是亚洲领先的低票价航空公司,亚洲航空是亚洲低成本飞行的先驱(Thomas,G.,2009)。亚洲航空拥有国内航线61多条,国际航线108多条,每天飞行400多架次。亚洲航空是世界上最大的低票价、无附加费航空公司。
           
          新加坡航空公司是世界一流的航空公司之一,因为其高标准的服务。它自1947年以来已有60多年的历史。目前已有150多架最新的先进飞机飞往五大洲90多个目的地。它赢得了许多国际组织的奖项,这意味着它的服务质量得到了认可。作为全球领先的航空公司之一,人们认为新加坡航空公司是一家非常安全舒适的航空公司(Wirtz,J.,&Johnston,R.,2003)。
          澳洲Business代写:新加坡航空公司企业外部环境研究

          Due to the intensity of competition in the airline industry, this report selected this industry to study the business strategy and competition environment. This report studied the external environment to get the concepts of strategy management by using the tools of porter’s 5 force model. Additionally, this report selected Air Asia and Singapore airlines as samples to do further study as these two companies are located in close location but using different strategies. This report analyses the resources and capability of both companies to compare and analyse the strategy they are using, i.e. Air Asia is a low cost airline while Singapore airline is with top service in the world. 
          This report firstly introduced the airline industry background and both company’s overview. Secondly this report analyses the external environment and firm level. Finally, the report analysed the strategic choice of both selected companies to get the conclusion that the linkage between resources, capability and strategy.
          Air Asia is an airline company which provides air transportation service. Air Asia was established in 1993 and started its operations since 1996. The company’s headquarter is in Malaysia. It is the leading low fare airline in the Asia and Air Asia is the pioneer of low cost flying in Asia (Thomas, G., 2009).  Air Asia has over 61 route for domestic and over 108 routes for international terminals, and running over 400 flights everyday. Air Asia is the largest low fare and no frill airline.
          Singapore Airlines is one of the top airlines in the world because of its high standard of service. It has a history of more than 60 years since1947. And now has over 150 latest advanced planes flying towards to over 90 destinations within five continents. It won lots of prizes from international organizations which mean the acceptation of its quality of services. As one of the leading airlines in the world, people thinks Singapore Airlines is a very safe and comfortable airlines (Wirtz, J., & Johnston, R., 2003).